Adult Incontinence in the United Kingdom

Both demographic changes and campaigns run by the major players in the industry to make incontinence less of a taboo benefited the categorys value sales in 2016. Adult incontinence products are not only aimed at older people but also women who have recently given birth. Many people continue to be ashamed of incontinence, thus not buying the appropriate products but instead sanitary protection items. This situation is, however, changing as manufacturers seek to reassure people that incontinence...

Euromonitor Internationals Adult Incontinence in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Light Adult Incontinence, Moderate/Heavy Adult Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Adult Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
ADULT INCONTINENCE IN THE UNITED KINGDOM
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Table 1 Reimbursement/Prescription Incontinence Value Sales: 2016
Category Data
Table 2 Retail Sales of Adult Incontinence by Category: Value 2011-2016
Table 3 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016
Table 5 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016
Table 6 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021
Table 7 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021
Procter & Gamble UK Ltd in Tissue and Hygiene (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble UK Ltd: Key Facts
Summary 2 Procter & Gamble UK Ltd: Operational Indicators
Competitive Positioning
Summary 3 Procter & Gamble UK Ltd: Competitive Position 2016
Executive Summary
Healthy Growth of Adult Incontinence Offset by Other Poorly Performing Products
Price Pressure in A Highly Saturated Market
Private Label Remains Strong Despite Falling Value Sales
Internet Retailing Continues To Grow at A Brisk Pace
Retail Tissue and Hygiene Set To Perform Positively Over the Forecast Period
Key Trends and Developments
Manufacturers Expand Their Target Audience and Invest in Product Segmentation
Green Products Remain A Niche But Awareness Continues To Increase
Increasing Importance of Social Media Advertising
Market Indicators
Table 8 Birth Rates 2011-2016
Table 9 Infant Population 2011-2016
Table 10 Female Population by Age 2011-2016
Table 11 Total Population by Age 2011-2016
Table 12 Households 2011-2016
Table 13 Forecast Infant Population 2016-2021
Table 14 Forecast Female Population by Age 2016-2021
Table 15 Forecast Total Population by Age 2016-2021
Table 16 Forecast Households 2016-2021
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources













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