Surface Care in Malaysia

Surface care registered steady growth in 2018 with vast contribution from bathroom cleaners, home disinfectants and multi-purpose cleaners. As Malaysians are more concerned on cleanliness and hygiene, demand for surface cleaners remains on the high. The category is flooded with various brands and task-specific cleaners following increasing consumer awareness and healthy living trend. Hectic lifestyles in urban areas have contributed to the demand for efficient products as well as products contai...

Its Surface Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
SURFACE CARE IN MALAYSIA

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Bathroom Cleaners and Home Care Disinfectants Are the New Rising Stars
Buy Extra Time With Home Care Disposable Wipes
Competitive Landscape
Reckitt Benckiser (m) Sdn Bhd Dominates Surface Care
Multi-purpose Cleaners Remain Popular
Category Data
Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Executive Summary
Room for Growth in Malaysian Market
Consumers Seek Value for Money and Convenience in Their Purchases
Procter & Gamble (m) Sdn Bhd Dominates Home Care
Fragrance and Concentration Are the Key Drivers in New Product Development
Green Labels Expected To Grow
Market Indicators
Table 11 Households 2013-2018
Market Data
Table 12 Sales of Home Care by Category: Value 2013-2018
Table 13 Sales of Home Care by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Home Care: % Value 2014-2018
Table 15 LBN Brand Shares of Home Care: % Value 2015-2018
Table 16 Distribution of Home Care by Format: % Value 2013-2018
Table 17 Distribution of Home Care by Format