Bleach in the Philippines

Bleach remains considerably more popular in the Philippines than in many other countries and this is largely due to the products reputation for being a strong, versatile product that offers sanitising and germ-killing properties. However, it is the multiple uses of the product that are the main reason for its positive image. Bleach is used mainly for laundry care, toilet care and surface care and it is apparent that the main consumer base for the product comprises older consumers and low-income...

Its Bleach in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
BLEACH IN THE PHILIPPINES

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
the Ubiquity of Bleach Set To Continue Supporting Sales
Shift Towards Multi-functional Products Set To Compromise Sales of Bleach
Competitive Landscape
Zonrox by Green Cross Remains the Dominant Brand in Bleach
Domestic Players To Remain Dominant
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Home Care in the Philippines Continues To Present Major Opportunities
More Sophisticated Tastes Slowly Emerge Despite Focus Remaining on Basic Products
Multinational Companies Remain Dominant While Local Players Make A Strong Showing
Innovation Remains at A Minimum As Most Consumers Focus on Basic Functions
Home Care Slated for Strong Sales Growth, With the Consumer Base Set To Expand
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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