Wipes in Georgia

In 2017, around a quarter of wipes value sales were made via independent small grocers. However, this sales share is expected to fall strongly over the coming years due to the expansion of modern grocery retailers such as hypermarkets, supermarkets and convenience stores. Competition within wipes is particularly strong compared to other fast moving consumer goods areas, with pharmacies attracting more wipes customers due to a higher quality perception and lower prices compared to independent sma...

Euromonitor Internationals Wipes in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
WIPES IN GEORGIA
Euromonitor International
March 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Sales Via Independent Small Grocers Set for Drastic Decline
Revamped Retailing Structure Supports Stable Wipes Growth
Wipes Unit Prices To Decline Over Forecast Period
Competitive Landscape
Arsan Kimya Leads Thanks To Low Prices and Wide Product Portfolio
Arsan Kimya Also Posts Strongest Sales Growth
Further Fragmentation Expected
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Executive Summary
Positive Outlook for Tissue and Hygiene in Georgia
Adaptation To Fluctuating Currency and Higher GDP Growth Boost Volume Sales
Procter & Gamble Continues To Lead
Sales Through Independent Small Groceries Decline
Positive Performance Expected Over the Forecast Period
Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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