Tissue and Hygiene in Pakistan

Per capita consumption of tissue and hygiene products is very low in Pakistan compared to developed countries. This is because consumers have always considered tissue and hygiene products as a luxury purchase rather than one of necessity. Hence, consumers prefer low cost, multipurpose and re-usable alternatives, such as cloths and towels, for all their hygiene needs. However, the growing number of young consumers in the country, which make up 57% of the total population, are increasingly opting...

Euromonitor Internationals Tissue and Hygiene in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TISSUE AND HYGIENE IN PAKISTAN
Euromonitor International
March 2018

LIST OF CONTENTS AND TABLES

Executive Summary
Shifting Consumer Preferences in Favour of Convenient Alternatives Drives Growth
Rising Incomes Contribute To Sales Growth
Increasing Need for Convenience Among Working Women Propels Demand
International Players Lead, But Domestic Companies Thriving in Some Areas
Tissue and Hygiene To Continue Growing
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Away-from-home Tissue and Hygiene To Grow Significantly in Urban Areas
Businesses and Hospitality Industry To Contribute Significantly To Growth in Afh
Competitive Landscape
Packages Ltd Leads Away-from-home Tissue and Hygiene
Presence of International Manufacturers Remains Minimal in Afh
Category Data
Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Awareness, Affordability and Need for Convenience Will Drive Growth
Conversion From Unbranded To Branded Products Will Expand the Category
Growth Potential in the Category Likely To Attract New Local Players
Competitive Landscape
Procter & Gamble Pakistan Continues To Lead With Its Brand Pampers
Ontex Pakistan Ltd Experiences Significant Growth in Share in 2017
International Manufacturers Continue To Dominate
Category Data
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Sanitary Protection Expected To Grow Significantly in Cities
New Domestic Brands Expected To Emerge Over the Forecast Period
Widening Distribution of Sanitary Protection
Competitive Landscape
Procter & Gamble Continues To Lead With Its Flagship Brand Always
Butterfly by Santex Products Ltd Experiences the Largest Growth in 2017
International Players Continue To Dominate Sanitary Protection
Category Data
Table 30 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 31 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 34 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasing Awareness and Affordability Expected To Fuel Growth in Wipes
Baby Wipes Expected To Continue To Dominate Sales
Independent Small Grocers To Increase Penetration of Wipes
Competitive Landscape
Procter & Gamble Leads Sales With Pampers Baby Wipes
Only A Few Significant Manufacturers in Wipes
Category Data
Table 36 Retail Sales of Wipes by Category: Value 2012-2017
Table 37 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 40 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Retail Tissue Expected To Experience Significant Growth Over the Forecast Period
Facial Tissues To Continue Leading Retail Tissue
Modernisation of Lifestyles and Increasing Affordability To Fuel Growth in Toilet Paper
Competitive Landscape
Packages Ltd Continues To Lead Retail Tissue With Its Flagship Brand Rose Petal
Bikya Industries Pvt Ltd Experiences the Highest Growth in 2017
Presence of International Manufacturers Remains Minimal in Retail Tissue
Category Data
Table 42 Retail Sales of Tissue by Category: Value 2012-2017
Table 43 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 46 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Prospects
Demand for Adult Incontinence Expected To Remain Limited To Medical Purposes
Pharmacies To Remain the Leading Distribution Channel for Adult Incontinence
Marketing and Promotional Activities To Remain Negligible Over the Forecast Period













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