Tissue and Hygiene in Latvia

Tissue and hygiene in 2017 witnessed positive benefits of overall economic growth, which allowed for increases in customer spending for HoReCa, professional cleaning services, private hygiene and baby products. This spending fuelled demand for tissue and hygiene products, which experienced stable volume and value growth in all categories. Although maturity defined strong price competition and most sales were through discounted price promotions, leading players also tried to introduce new product...

Euromonitor Internationals Tissue and Hygiene in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TISSUE AND HYGIENE IN LATVIA
Euromonitor International
March 2018

LIST OF CONTENTS AND TABLES

Executive Summary
Strong Value Growth for Tissue and Hygiene in 2017
Overall Economic Growth Allows for Higher Spending
Rising Private Label in Competitive Environment
Larger Format Shopping
Riding the Wave of Growth
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth for Away-from-home Tissue and Hygiene
Economic Changes Are Threat To Growth
Tourism Stimulates Growth of Away-from-home Tissue and Hygiene
Competitive Landscape
Essity Leads Sales
Eco Trends Impact the Public Procurement of Afh Tissue and Hygiene
Strongest Performers
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Untapped Market Potential
High Barriers and Low Competition
Category Data
Table 25 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 26 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 27 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 28 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Headlines
Prospects
Declining Population Limits Growth
Growth for Disposable Pants
Continuation of Trends, New Launches and Online Sales
Competitive Landscape
Leaders Maintain Their Positions
Private Label Holds Low But Stable Value Share
Bella Baby Happy by Tzmo Latvia Records Highest Growth
Category Data
Table 29 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 31 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 32 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 33 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
A Positive Performance for Sanitary Protection
Safety and Comfort Drives Performance
Ecological Trends Slow To Gain Ground
Competitive Landscape
International Players Dominate
Private Label Present in Sanitary Protection
Consumption Trends
Category Data
Table 35 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 36 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 37 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 38 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 39 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 40 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Development Over Forecast Period
A Negative Performance for Home Care Wipes
Growing Demand for Personal Wipes
Competitive Landscape
International Companies Define Wipes
Private Label Holds High Value Share
New Launches in Wipes
Category Data
Table 41 Retail Sales of Wipes by Category: Value 2012-2017
Table 42 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 44 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 45 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 46 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Stable Growth for Retail Tissue
Convenience Trend and Rising Affluence Stimulates Growth
Price-based Promotions Remain Widespread
Competitive Landscape
International Players Continue To Lead
Private Label Holds Strong Position in Retail Tissue
Sustainability in Retail Tissue
Category Data
Table 47 Retail Sales of Tissue by Category: Value 2012-2017
Table 48 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 49 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 50 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 51 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 52 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Performance Expected for Forecast Period
Adult Incontinence Sensitive To the Economic Situation
Room for Further Education and Increasing Awareness
Competitive Landscape
Leading Players Retain Their Positions
Growing Consumer Awareness Increases Demand for Adult Incontinence
Product Diversification
Category Data
Table 53 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 54 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 55 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 56 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 57 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 58 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022













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