Away-From-Home Tissue and Hygiene in Sweden

The continued strong value sales growth recorded in AFH tissue and hygiene during 2017 was greatly attributed to the ongoing strong performance of the Swedish economy. This has resulted in individuals and households feeling more secure in their financial standing and it has helped to reduce price-sensitivity and release limits on household spending. The ongoing improvements in the Swedish economy have led to higher consumer confidence, which had a positive impact on the value sales growth of the...

Euromonitor Internationals Away-from-Home Tissue and Hygiene in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
AWAY-FROM-HOME TISSUE AND HYGIENE IN SWEDEN
Euromonitor International
March 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Economic Performance Correlates Positively With Category Growth
Demographical Changes Influence the Strongest Growth
Competitive Landscape
Essity Leads Channel Sales
Limited Competitive Developments Are Predicted
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Executive Summary
A Mature Market With Well-established Consumer Behaviour
Demographical Patterns Set the Tone
Essity Ab Is the Market Leader
Grocery Retailers Controls Tissue and Hygiene
There Is Fairly Limited Sales Potential Over the Forecast Period
Market Indicators
Table 11 Birth Rates 2012-2017
Table 12 Infant Population 2012-2017
Table 13 Female Population by Age 2012-2017
Table 14 Total Population by Age 2012-2017
Table 15 Households 2012-2017
Table 16 Forecast Infant Population 2017-2022
Table 17 Forecast Female Population by Age 2017-2022
Table 18 Forecast Total Population by Age 2017-2022
Table 19 Forecast Households 2017-2022
Market Data
Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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