Away-From-Home Tissue and Hygiene in Peru

There is low awareness among the target audience of the away-from-home category, and of the added value that these products have in relation to mass products. Also, as leading companies have no real price differences between mass products and AFH, the latter are usually perceived as expensive, which limits their growth potential. Only the leading companies, Kimberly Clark and Productos Tissue del Peru, have specialised sales forces, making it difficult for smaller players to position themselves...

Euromonitor Internationals Away-from-Home Tissue and Hygiene in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
AWAY-FROM-HOME TISSUE AND HYGIENE IN PERU
Euromonitor International
March 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Low Awareness of Benefits of Afh Products Compromises Growth
Customisation Becomes Key To Fuelling Sales in Afh Napkins
Lack of Public and Private Tenders Impacts Development of Afh Adult Incontinence
Competitive Landscape
Kimberly Clark and Productos Tissue Remain Leaders in Afh Tissue and Hygiene
Consumers Attracted by Low Pricing
Expansion of Shopping Centres in Provinces Continues To Fuel Sales in Afh Tissue
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Executive Summary
Retail Tissue Remains Most Important Category in Peru
Heavy Price Competition Impacts Retail Tissue and Hygiene Value Sales in 2017
Two Companies Dominate Tissue and Hygiene in Peru in 2017
Traditional Grocery Retailers Remain Most Relevant for Tissue and Hygiene in Peru
Tissue and Hygiene Expected To See Moderate Growth Over Forecast Period
Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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