Away-From-Home Tissue and Hygiene in Norway

The weaker level of the national currency, the Norwegian krone, compared to the euro, in addition to terrorist threats around the world, which are driving more and more tourists towards safer areas, is creating a positive environment for a strong tourist industry. Norway is especially benefiting from this trend, due to its scenic landscapes, its fjords, and the Disney movie "Frozen". This translates directly into an increase in horeca value sales, thus driving up demand for away-from-home tissue...

Euromonitor Internationals Away-from-Home Tissue and Hygiene in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
AWAY-FROM-HOME TISSUE AND HYGIENE IN NORWAY
Euromonitor International
March 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Tourists In, Volume Up
Premiumisation Is Reaching Away-from-home Tissue and Hygiene Products
A Shortage of Medical Personnel Favours Wipes
Competitive Landscape
Essity As Leads
Long-term Supply Agreements Place A Lock on the Afh Channel
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 4 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 5 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 6 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 7 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 8 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 9 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 10 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Executive Summary
Innovation, Innovation, Innovation
Private Label Is Gaining Ground, But Traditional Brands Are Resisting the Pressure
Essity As and Mets Tissue As Dominate the Market
Discounters Are Not Yet Challenged by Internet Retailing
Habits Are Hard To Break But Innovation Can Surprise the Norwegian Consumer
Market Indicators
Table 11 Birth Rates 2012-2017
Table 12 Infant Population 2012-2017
Table 13 Female Population by Age 2012-2017
Table 14 Total Population by Age 2012-2017
Table 15 Households 2012-2017
Table 16 Forecast Infant Population 2017-2022
Table 17 Forecast Female Population by Age 2017-2022
Table 18 Forecast Total Population by Age 2017-2022
Table 19 Forecast Households 2017-2022
Market Data
Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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