Tissue and Hygiene in Colombia

Back in 2014-2015, brands like Rendy (retail tissue), Arbora (facial tissues, napkins), Ros (sanitary protection), Spirit (personal wipes) and Justo y Bueno (in several categories) were not at all familiar to most consumers. Their brand owners were in the initial expansion phase and Colombians were just starting to know them. Those were three hard discounters: Ara, D1 and Justo y Bueno. Those major retailing brands are still in a dynamic growing phase and their rapid development can be consider...

Euromonitor Internationals Tissue and Hygiene in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TISSUE AND HYGIENE IN COLOMBIA
Euromonitor International
March 2018

LIST OF CONTENTS AND TABLES

Executive Summary
Private Label Booming in 2017
Comfort, Key Driver in New Developments
Productos Familia Leads Tissue and Hygiene
Changing Retailing Landscape Influences Tissue and Hygiene in 2017
Tissue and Hygiene To See Gradual Recovery
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Afh Tissue and Hygiene Growth Supported by Hospitality Industry
Design of Dispensers and After-sales Service Are Focus in the Afh Landscape
Hospitals/healthcare Remains the Most Important Afh Tissue and Hygiene User
Competitive Landscape
Major Players in Retail Tissue and Hygiene Also Lead in Afh
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Constitutional Court Considers Including Adult Incontinence in the Health Benefits Plan
Most Inpatients Need To Buy Their Own Adult Incontinence Products
Urologists Usually Prescribe Adult Incontinence Products for Moderate To Severe Cases
Category Data
Table 26 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 27 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 28 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 29 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Headlines
Prospects
Premiumisation Used To Stand Out in Crowded Mid-tier Segment
Private Label Sees Little Traction
Disposable Pants Struggle Against Local Customs
Competitive Landscape
Pampers Gains Important Share in 2017
Drypers Andina Sees A Big Share Increase During 2017
Domination of Three Major Brands Is Hard To Change.
Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Pantyliners the Most Affected by Economic Slowdown
Private Label Making Inroads in the Category
Menstrual Cups Are Arriving To Major Retailers
Competitive Landscape
Productos Familia Sancela Maintains Lead Through Innovation and Extensions
Playtex Offers Tampon for Sports Enthusiasts
Carefree and Stayfree Use Brand Differentiation and Simplicity To Gain More Shelf Space
Category Data
Table 36 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 38 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Natural Ingredients Increasingly Seen in Local Wipes Offer
Private Label and New Brands Inundating the Market
Small Sizes Are Well Accepted
Competitive Landscape
Productos Familia Sancela Leads the Category in 2017
Private Label See the Biggest Share Increase During 2017
Direct Sellers Neglecting Further Expansion in Wipes
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2012-2017
Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Retail Tissue Remains the Most Competitive Category in Tissue and Hygiene
Facial Tissues Still Struggling in Colombia
Recycled Toilet Paper Still Not Visible at Retailers
Competitive Landscape
Major Brands Have Difficulty Competing With Private Label
Papeles Nacionales Maintains Share Thanks To Rosals Previous Positioning
Regional Imprint Regains Predominance Within Competitive Environment
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2012-2017
Table 50 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 53 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Pants Bolstering the Category
Demand Coming From Various Age Groups for Various Conditions
Education and Sampling, Crucial for Category Expansion
Competitive Landscape
High Share Concentration Presents Opportunities for Newcomers
Plenitud Focuses on Segmentation
Other Brands Are in Development Phase
Category Data
Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022













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