Menswear in Brazil

In a global context, Brazilian men can be considered less sophisticated in their consumption behaviour, and this is reflected in their expenditure on apparel and footwear. Almost 40% of menswear value sales come from jeans in Brazil, whilst most developed markets (such as the US, France, the UK and Italy) have a much more balanced breakdown amongst the categories, with jeans only corresponding to approximately 10% of overall sales in menswear. This conservatism is a long-time peculiarity that in...

Menswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mens Nightwear, Mens Outerwear, Mens Swimwear, Mens Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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MENSWEAR IN BRAZIL

March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
the Popularity of Jeans in Menswear in Brazil
Menswear Is Expected To See Strong Growth in the Forecast Period
More Relaxed Dress Codes Favour Sportswear and Athleisure
Competitive Landscape
Internet Retailing Is Successful Both With and Without Stores
Internet Retailing Is Expected To Grow, Increasing the Competition
New Approaches Aim To Enhance Product Diversity and the Shopping Experience
Category Data
Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Mens Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Mens Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Mens Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Mens Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Mens Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Mens Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Mens Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Mens Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023
Executive Summary
Minimal Growth in 2018, As the Performance Seen in 2017 Is Unsustainable
the Competition Intensifies, Leveraging Innovations To Differentiate
Fiercer Competition Results in Strategic Mistakes
E-commerce Grows Strongly, But Factors Limit Growth
Soft Economic Improvements Demand More Sophisticated Strategies for Growth
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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