Childrenswear in Brazil

Comparing the forecasts projected for demographic groups, childrenswear is expected to see a stronger pace of growth than menswear or womenswear. This expected movement derives from parents prioritisation of their childrens wellbeing, combined with childrens rapid demand for new clothing sizes. Baby and toddler wear accounts for a strong value share in Brazil, with a third of overall sales of childrenswear in 2018, which by far exceeds the global average of approximately 20%. The social aspec...

Childrenswear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys Apparel, Girls Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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CHILDRENSWEAR IN BRAZIL

March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Brazilians Typically Purchase Baby and Toddler Wear for Gifting
Girls Apparel Remains the Biggest Category Within Childrenswear
Licensing Boosts Sales and Is Starting To Influence Adults Wardrobes
Competitive Landscape
A Fragmented Category Counts on Niche Areas To Intensify Competitiveness
Gender Blurring Is Becoming Nationally Debated and Is Gaining Space
the Rise of Licensing
Category Data
Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023
Executive Summary
Minimal Growth in 2018, As the Performance Seen in 2017 Is Unsustainable
the Competition Intensifies, Leveraging Innovations To Differentiate
Fiercer Competition Results in Strategic Mistakes
E-commerce Grows Strongly, But Factors Limit Growth
Soft Economic Improvements Demand More Sophisticated Strategies for Growth
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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