Womenswear in Sweden

Declining demand for apparel and intensified competition from national and international e-retailers hindered higher sales of womenswear in 2018. The economic outlook in Sweden improved during 2018 as unemployment declined and disposable incomes grew, which would suggest that womenswear would experience positive development in 2018. However, this was not the case as many Swedes changed their consumption behaviour following a higher number of sales campaigns such as Black Friday, Singles Day, and...

Womenswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Womens Nightwear, Womens Outerwear, Womens Swimwear, Womens Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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WOMENSWEAR IN SWEDEN

March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Womenswear Continues To Display Difficulties in 2018
Summer Apparel and Trousers Perform Better Than Other Types of Womenswear
Internet Retailing Drives Sales of Womenswear in 2018
Competitive Landscape
Swedish Retailer Chains Lead Womenswear
Physical Stores Focus on New Concepts To Attract Consumers
Established Apparel Brands Use External Pure Online Players for Greater Exposure
Category Data
Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Womens Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Womens Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Womens Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Womens Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Womens Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Womens Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Womens Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Womens Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023
Executive Summary
Changing Consumer Behaviour Negatively Impacts Apparel and Footwear
Long and Warm Summer Negatively Affects Sales of Apparel in 2018
Swedish Apparel Giants Lead Although Niche Players and Sportswear Gain Ground
Multi-brand Stores Experience Plummeting Sales
Physical and Omni-channel Retailers Expected To Test New Strategies To Capitalise on Internet Retailing
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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