Menswear in Sweden

Menswear displayed low decline in both current value and volume terms in 2018, as Swedes switched their interest to experiences rather than apparel and footwear. Men spent more of their money on restaurant visits and travelling according to Swedish Statistics and TUI, respectively. Furthermore, many consumers also purchased new cars in the first half of 2018 as a new carbon tax was introduced on 1 July 2018. In addition, many Swedes changed their consumption behaviour as they purchased their goo...

Menswear in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Mens Nightwear, Mens Outerwear, Mens Swimwear, Mens Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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MENSWEAR IN SWEDEN

March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Menswear Records Low Decline in 2018
Styles From 1970s and 1990s Popular for Menswear in 2018
Increasing Number of Men Shopping Online
Competitive Landscape
Dressmann Retains Lead of Menswear
Strong Mix of Domestic and International Brands
Clear Brand Image Is Essential To Stand Out
Category Data
Table 1 Sales of Menswear by Category: Volume 2013-2018
Table 2 Sales of Menswear by Category: Value 2013-2018
Table 3 Sales of Menswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Menswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Menswear: % Value 2014-2018
Table 6 LBN Brand Shares of Menswear: % Value 2015-2018
Table 7 NBO Company Shares of Mens Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Mens Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Mens Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Mens Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Mens Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Mens Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Mens Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Mens Underwear: % Value 2015-2018
Table 15 Forecast Sales of Menswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Menswear by Category: Value 2018-2023
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2018-2023
Executive Summary
Changing Consumer Behaviour Negatively Impacts Apparel and Footwear
Long and Warm Summer Negatively Affects Sales of Apparel in 2018
Swedish Apparel Giants Lead Although Niche Players and Sportswear Gain Ground
Multi-brand Stores Experience Plummeting Sales
Physical and Omni-channel Retailers Expected To Test New Strategies To Capitalise on Internet Retailing
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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