Jeans in Sweden

Jeans performed poorly in 2018 as the athleisure trend continued to gain ground and as Swedish men also returned to wearing trousers rather than jeans. In 2018, many women were wearing dresses and light-weight trousers as temperatures during the summer soared. There were also many other variants of trousers for men such as chinos, suit trousers or more functional attire. As comfort has become increasingly important in fashion, fewer Swedes were purchasing jeans compared to earlier in the review...

Jeans in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jeans market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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JEANS IN SWEDEN

March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Jeans Suffers in 2018, Due To Rise of Athleisure and Trousers
Men Appreciate Premium Jeans As Much As Women in Sweden
Varied Performance Amongst Jeans Segments Over the Forecast Period
Competitive Landscape
H&m Hennes & Mauritz Holds Marginal Lead Over Levi Strauss
Environmentally-friendly Jeans Expected To Emerge Over the Forecast Period
Lack of Priority for Brands Lee and Wrangler
Category Data
Table 1 Sales of Jeans by Category: Volume 2013-2018
Table 2 Sales of Jeans by Category: Value 2013-2018
Table 3 Sales of Jeans by Category: % Volume Growth 2013-2018
Table 4 Sales of Jeans by Category: % Value Growth 2013-2018
Table 5 Sales of Mens Jeans by Category: Volume 2013-2018
Table 6 Sales of Mens Jeans by Category: Value 2013-2018
Table 7 Sales of Mens Jeans by Category: % Volume Growth 2013-2018
Table 8 Sales of Mens Jeans by Category: % Value Growth 2013-2018
Table 9 Sales of Womens Jeans by Category: Volume 2013-2018
Table 10 Sales of Womens Jeans by Category: Value 2013-2018
Table 11 Sales of Womens Jeans by Category: % Volume Growth 2013-2018
Table 12 Sales of Womens Jeans by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Jeans: % Value 2014-2018
Table 14 LBN Brand Shares of Jeans: % Value 2015-2018
Table 15 Forecast Sales of Jeans by Category: Volume 2018-2023
Table 16 Forecast Sales of Jeans by Category: Value 2018-2023
Table 17 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Jeans by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Mens Jeans by Category: Volume 2018-2023
Table 20 Forecast Sales of Mens Jeans by Category: Value 2018-2023
Table 21 Forecast Sales of Mens Jeans by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Mens Jeans by Category: % Value Growth 2018-2023
Table 23 Forecast Sales of Womens Jeans by Category: Volume 2018-2023
Table 24 Forecast Sales of Womens Jeans by Category: Value 2018-2023
Table 25 Forecast Sales of Womens Jeans by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Womens Jeans by Category: % Value Growth 2018-2023
Executive Summary
Changing Consumer Behaviour Negatively Impacts Apparel and Footwear
Long and Warm Summer Negatively Affects Sales of Apparel in 2018
Swedish Apparel Giants Lead Although Niche Players and Sportswear Gain Ground
Multi-brand Stores Experience Plummeting Sales
Physical and Omni-channel Retailers Expected To Test New Strategies To Capitalise on Internet Retailing
Market Data
Table 27 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 28 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 33 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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