Air Care in India

Fragrance has become a purchasing driver in home care and consumers are seeking experiential and sophisticated scents enhancing their indoor living space. This is particularly true for urban consumers in metro and tier-2 cities. Consumers already associate fragrance with cleanliness in beauty and personal care and in a similar manner to home care, perceptual cleanliness and hygiene are increasingly correlated to fragrance. In the most mature markets, air care claims a significant share of home c...

Its Air Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
AIR CARE IN INDIA

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Air Care Posts Healthy Growth With Fragrance Being Associated With Cleanliness
Standard of Living Determines Purchasing Decisions for Car Fresheners
Bathroom Air Fresheners Continues To Enjoy Popularity Amid New Product Developments
Competitive Landscape
Dabur India Launches New Product and Maximises Marketing Efforts
Urbanisation Aids Popularity of Modern Retailers Distributing Air Care
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Sustained Growth for Home Care in India
Premiumisation and Product Penetration As Key Themes in 2018
Home Care in India Remains Consolidated Despite Competition From Private Label
Introduction of Products With Superior Cleaning Properties and Simple Packaging
Increased Awareness of Home Hygiene To Promote Further Growth in Home Care
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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