Womenswear in Norway

One of the main trends within womenswear and sportswear in 2018 was that the number of women participating in sports continued to increase, especially amongst younger demographics. Manufacturers increased their marketing efforts towards women during the review period, resulting in stronger growth for womens sportswear compared to 2017. According to the Norwegian Confederation of Sports (NIF), 60% of its membership growth was constituted by women in 2017, increasing the share within the total nu...

Womenswear in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Womens Nightwear, Womens Outerwear, Womens Swimwear, Womens Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, has a unique capability to develop reliable information resources to help drive informed strategic planning.
WOMENSWEAR IN NORWAY

March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Higher Number of Women Participate in Sports, Boosting Sales of Sportswear
Internet Retailing and Frequent Discounting Place Downward Pressure on Prices
Social Media Facilitates Fast Fashion Culture in Norway
Competitive Landscape
Low-cost Players Govern Value Sales of Womenswear
Rising Participation in Sporting Activities Boost Value Share of Sportswear Players
Mid-priced Multi-brand Stores Display Strong Growth
Category Data
Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Womens Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Womens Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Womens Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Womens Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Womens Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Womens Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Womens Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Womens Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023
Executive Summary
Sluggish Growth Continues in 2018
Sportswear and Abolishment of Nok350 Rule Are Main Headlines in 2018
Sportswear and Multi-brand Retailers Increase Value Share But Economy Brands Continue To Govern Sales
Internet Retailing Continues To Develop at Notably Higher Pace Than Other Channels
Despite Sluggish Growth, Forecast Looks Bright
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Other Terminology:
Sources
Summary 1 Research Sources













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