Bleach in Estonia

Bleach is predicted to decline in retail volume sales over the forecast period, following stagnation over the review period. There has been a lack of innovation for many years, with no evidence of new remarkable launches. The main reason for this is low demand: there are not enough consumers for bleach. Furthermore, the forecast is even more pessimistic as younger Estonians are less accustomed to using bleach, as they are used to alternative products for their cleaning/disinfecting purposes.

Bleach in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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BLEACH IN ESTONIA

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
No Development in Bleach
Bleach Providers Move Positioning Away From Cleaning
Bleach Does Not Align With Rising Health and Environmental Awareness
Competitive Landscape
the Procter & Gamble Co Dominates
Local Players Have Withdrawn From Bleach
Stagnation in Competitive Landscape Is Expected
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Home Care Continues To Mature, Yet Emerging Trends Offer Possibility for Development
Environmental and Health Concerns in Addition To Convenience Are Key Trends
Large Players Lead, Smaller Ones Are Emerging
Supermarkets and Hypermarkets Lead, Internet Retailing Develops Rapidly
Maturity Is Expected To Continue
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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