Air Care in Estonia

Air care is set to experience moderate growth over the forecast period, in both current value and retail volume terms. One of the greatest trends in air care in Estonia is trading up. Estonians salaries have been increasing although price increases (inflation) have been relatively low. This has been diminishing price sensitivity and has encouraged the growing preference for more expensive air care. However, for their money, local consumers expect greater quality from expensive products. For air...

Air Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, has a unique capability to develop reliable information resources to help drive informed strategic planning.
AIR CARE IN ESTONIA

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Estonians Are Trading Up
Estonians Prefer Less Artificial and More Natural Fragrances
Liquid Air Fresheners Developing, While Spray/aerosol Format Matures
Competitive Landscape
Reckitt Benckiser With Air Wick Has Clear Leadership
Targeting Cheapest Price Is No Longer Successful Strategy
New Players Are Emerging
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Air Care: % Value 2014-2018
Table 4 LBN Brand Shares of Air Care: % Value 2015-2018
Table 5 Forecast Sales of Air Care by Category: Value 2018-2023
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Home Care Continues To Mature, Yet Emerging Trends Offer Possibility for Development
Environmental and Health Concerns in Addition To Convenience Are Key Trends
Large Players Lead, Smaller Ones Are Emerging
Supermarkets and Hypermarkets Lead, Internet Retailing Develops Rapidly
Maturity Is Expected To Continue
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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