Womenswear in Turkey

The athleisure trend remained strong in 2018, benefiting from a strong focus on health and wellness in Turkey. Athleisure combines the comfort of wearing exercise clothes and everyday situations, from work to parties. Turkish women in particular prefer these outfits as they can wear them for multiple occasions without having to change. Athleisure gives greater convenience as people do not to carry an extra outfit on the way to the office or for coffee. Fashion brands are offering more leisure-fr...

Womenswear in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Womens Nightwear, Womens Outerwear, Womens Swimwear, Womens Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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WOMENSWEAR IN TURKEY

March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
the Athleisure Trend
Product Placement in Turkish Soap Operas As A Marketing Tool
Changing Demographics Shape Womenswear
Competitive Landscape
Designer Brand Collaborations Continue
Sustainable Collections Are on the Rise
the Most Frequently Used Advertising and Promotional Tools
Category Data
Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Womens Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Womens Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Womens Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Womens Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Womens Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Womens Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Womens Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Womens Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023
Executive Summary
Apparel and Footwear Continues To Grow Despite the Unfavourable Climate
Millennial Consumers and Digitalisation
Rivalry Continues in Apparel and Footwear
the Growth of Internet Retailing
Stable Outlook
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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