Womenswear in Austria

With robust growth in the Austrian economy, consumer confidence surged and boosted the demand for womenswear in 2018. On the downside, growth was quite moderate and mainly generated by low-priced retailers, as women remained price-sensitive and selective in their spending. Moreover, market saturation limits demand, as the population of young women, the main buyers of apparel, is relatively small. Regular sales seasons and promotions by retailers boosted impulse buying, but limited value sales. N...

Womenswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Womens Nightwear, Womens Outerwear, Womens Swimwear, Womens Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Womenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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WOMENSWEAR IN AUSTRIA

March 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Higher Consumer Confidence Drives Growth
A Pragmatic Approach To Fashion Trends Limits Sales
Higher Growth Anticipated
Competitive Landscape
H&m Leads A Competitive Category
Changing Weather Patterns Pose A Dilemma
Players Seek Ways To Overcome Tough Business Environment
Category Data
Table 1 Sales of Womenswear by Category: Volume 2013-2018
Table 2 Sales of Womenswear by Category: Value 2013-2018
Table 3 Sales of Womenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Womenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Womenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Womenswear: % Value 2015-2018
Table 7 NBO Company Shares of Womens Nightwear: % Value 2014-2018
Table 8 LBN Brand Shares of Womens Nightwear: % Value 2015-2018
Table 9 NBO Company Shares of Womens Outerwear: % Value 2014-2018
Table 10 LBN Brand Shares of Womens Outerwear: % Value 2015-2018
Table 11 NBO Company Shares of Womens Swimwear: % Value 2014-2018
Table 12 LBN Brand Shares of Womens Swimwear: % Value 2015-2018
Table 13 NBO Company Shares of Womens Underwear: % Value 2014-2018
Table 14 LBN Brand Shares of Womens Underwear: % Value 2015-2018
Table 15 Forecast Sales of Womenswear by Category: Volume 2018-2023
Table 16 Forecast Sales of Womenswear by Category: Value 2018-2023
Table 17 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023
Executive Summary
Apparel and Footwear Sees Positive Growth
Strong Influence of Discounting
Large Clothing Retail Chains Lead
Buying Online Is Standard for Modern Austrians
Positive Outlook in A Tough Business Environment
Market Data
Table 19 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 20 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 25 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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