Polishes in Germany

Even though most modern German homes are equipped with wooden flooring as well as wood furniture or laminated wood furniture at the least, demand for polishes continued to decline in 2018. Even the ongoing popularity of metal accents in the farmhouse style or industrial designs did not positively affect volume or value sales of polishes. Among the main reasons for this negative development was the fact that most modern pieces of furniture, flooring or decoration do not need the same kind of exte...

Polishes in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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POLISHES IN GERMANY

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Modern Lifestyles Relinquish Necessity for Polishes
Shoe Polish Continues To Lose Popularity
DIY Trends Negatively Impact Polishes
Competitive Landscape
Long Tradition Supports Position of Werner & Mertz
Shifts in Portfolios Reduce Polish Sales To Make Room for Profitable Products
Interchangeable Products Benefit Private Label
Category Data
Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Executive Summary
Contrasting Trends Fail To Prevent Stagnation in Home Care Sales
Home Care Serves Therapeutic Purpose Whilst Still Offering Convenience
Sophisticated Private Label Stiffens Competitive Environment
Concentrated Formulations, Multi-functionality and Sustainability As Key Themes
Technological Advances Serve As A Threat To Home Care Sales
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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