Laundry Care in Germany

For many German consumers, maintaining a smart appearance including fresh, cared-for apparel matching their own styles is fairly important. They like to express their personalities through their outfits or simply enjoy clothes that fit, are comfortable and durable, depending on the occasion. As a result, products that care for and preserve various different fabrics, colours and styles remained high in demand in 2018. Nevertheless, current value sales of laundry care were dampened by the high lev...

Laundry Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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LAUNDRY CARE IN GERMANY

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Efficiency at Low Prices Ideal for Consumers But Challenging for Manufacturers
Convenience Instead of Simple Functionality To Maintain Sales
Lower Volume Sales Due To Concentration
Competitive Landscape
Henkels Products Offer Specific Value
Unilever Scores With High Concentration
Private Label - Innovative, State of the Art and Lower in Price
Category Indicators
Table 1 Household Possession of Washing Machines 2013-2018
Category Data
Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018
Table 9 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 10 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 11 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 12 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 13 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 15 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Executive Summary
Contrasting Trends Fail To Prevent Stagnation in Home Care Sales
Home Care Serves Therapeutic Purpose Whilst Still Offering Convenience
Sophisticated Private Label Stiffens Competitive Environment
Concentrated Formulations, Multi-functionality and Sustainability As Key Themes
Technological Advances Serve As A Threat To Home Care Sales
Market Indicators
Table 17 Households 2013-2018
Market Data
Table 18 Sales of Home Care by Category: Value 2013-2018
Table 19 Sales of Home Care by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Home Care: % Value 2014-2018
Table 21 LBN Brand Shares of Home Care: % Value 2015-2018
Table 22 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 23 Distribution of Home Care by Format: % Value 2013-2018
Table 24 Distribution of Home Care by Format and Category: % Value 2018
Table 25 Forecast Sales of Home Care by Category: Value 2018-2023
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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