Air Care in Serbia

The most dynamic air care category in 2018 was electric air fresheners. This category recorded double-digit current value growth over the course of the year, thanks mainly to the notable improvements in the range of products on offer and strong marketing support. Specifically, electric air fresheners were the most advertised types of air care products during 2018 and this was the case mainly because producers have obviously recognised the categorys massive growth potential. Electric air freshen...

Its Air Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
AIR CARE IN SERBIA

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Electric Air Fresheners Demonstrates Excellent Results in 2018
Spray/aerosol Air Fresheners Remains the Leading Air Care Category
Improving General Economic Conditions Positively Influence Air Care
Competitive Landscape
Private Label Player Dm-drogerie Markt Records the Highest Sales Growth
Category Leader Invests Heavily in Marketing, Resulting in Visible Sales Increases
Reckitt Benckiser Introduces An Interesting New Launch During 2018
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Air Care: % Value 2014-2018
Table 4 LBN Brand Shares of Air Care: % Value 2015-2018
Table 5 Forecast Sales of Air Care by Category: Value 2018-2023
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
the Biggest and Most Important Categories See Poor Results During 2018
Very Few New Launches Recorded Across Home Care in 2018
Market Concentration Level Increases, Private Label Lines Grow in Popularity
the Importance of Non-grocery Specialists for Home Care Sales Keeps Growing
Home Care Slated for Negative Volume Growth Over the Forecast Period
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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