Polishes in Switzerland

As polishes feature in a small part of household cleaning regimes, the category continued to register decline in both retail value and volume terms in 2018. As younger consumers become busier in Switzerland, they no longer have time to use, nor want to take the time to use polishes, with polishes often being perceived as old fashioned. Modern interior design has also impacted polishes, with a lot of furniture, kitchen utensils and even floors not requiring polishing to make them last. In additio...

Polishes in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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POLISHES IN SWITZERLAND

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Polishes Records Another Year of Decline
Surface Care Cannibalises Sales of Polishes
Shoe Polish Remains Positive in Terms of Value Growth
Competitive Landscape
SC Johnson Strengthens Its Leadership
Private Label Continues To Gain Ground
Category Data
Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Executive Summary
Home Care Sees Slow Recovery
Sustainability Becomes the Hottest Topic in Swiss Home Care
Private Label Consolidates Its Leading Position
New Product Developments Focus on Fragrance and Powerful Cleaning Properties
Slight Current Value Growth of Home Care Expected
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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