Dishwashing in the Netherlands

Dishwasher penetration in the Netherlands continued to increase in 2018 thanks to rental housing, which now offers dishwashers in standardised kitchens. As a result, automatic dishwashing tablets continued to be the fastest growing in dishwashing, having a positive effect on both volume and value sales. On the other hand, hand wash detergents declined both in volume and value terms as a result of this trend. Automatic dishwashing powders continued to decline as consumers prefer convenient automa...

Its Dishwashing in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
DISHWASHING IN THE NETHERLANDS

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Increasing Dishwasher Penetration Boosts Volume Sales of Dishwashing
Average Unit Price of Dishwashing Increases Despite Promotions
Internet Retailing Growing in Dishwashing
Competitive Landscape
Unilever Nederland Maintains Its Leading Position in Dishwashing in 2018
Reckitt Benckiser Nederland Bounces Back Thanks To Promotions Whilst Bluesun Holding Registers Limited Value Growth
Private Label Player Lidl Grows the Fastest in Dishwashing
Category Indicators
Table 1 Household Possession of Dishwashers 2013-2018
Category Data
Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Executive Summary
Value Sales of Home Care Positive Again in 2018
Internet Retailing Makes Value Share Gains As Consumers Order Products Online
Unilever Nederland Continues To Grow Faster Than Its Competitors
New Products and Reformulations Focused on Premiumisation in 2018
Home Care Value Sales Expected To Be Positive But Promotions Limit Growth
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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