Dishwashing in Romania

Changing consumer lifestyles and rising incomes are positively influencing the evolution of the dishwasher sales. Romanians are earning more and are demanding higher quality products, preferring innovative, well-established brands. Price is no longer the main factor in the purchase decision, although special offers and promotional pack sizes are widely used. With dishwashers regarded as non-essential consumer appliances, dishwashing is dominated by hand dishwashing.

Its Dishwashing in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.

DISHWASHING IN ROMANIA

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Dishwashing Resumes Growth
Hand Dishwashing Dominates
Automatic Dishwashing Liquids Witness the Fastest Growth in Current Value Terms
Competitive Landscape
Henkel Romania SRL Retains the Leading Position
Private Label Increasing Its Presence
Consumers Welcome Product Innovation
Category Indicators
Table 1 Household Possession of Dishwashers 2013-2018
Category Data
Table 2 Sales of Dishwashing by Category: Value 2013-2018
Table 3 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 5 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 6 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Executive Summary
Good Performance for Home Care in Romania
More Modern Consumers Preferring Sophisticated Solutions
Fierce Competition in the Romanian Home Care Market
Romanians Welcome Innovation
Good Years To Come for Home Care in Romania
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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