Bleach in the US

In 2018, bleach continued to decline in both retail volume and current value terms. In addition to already being mature, bleach also experienced increasing competition from different products that act as cleaning alternatives for certain consumers. Competition pressure from newly developed surface care such as all purpose cleaning wipes, resulted in consumers considering bleach less important in their household cleaning chores. Additionally, laundry detergents and spot and stain removers, have b...

Its Bleach in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.

February 2019


Bleach Faces Mounting Competition and Feeling Effects of Negative Reporting
Bleach Usage Gaining in Popularity in Some Surface Care Applications
Traditional Distribution Channels Continue To Dominate Bleach
Competitive Landscape
Scent Becoming Important Even in Bleach
Private Label Struggles To Recover
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Home Care Records Low Value Growth in 2018, Despite Rising Disposable Incomes
Minor Innovation Efforts Spearheaded by Scents and Add-ons To Existing Products
Environmentally-aware Consumers Push for Sustainable Development
Demand for Transparency and Sustainability Fulfilled by Players
Convenience Is Vital for Many Consumers in the US
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Summary 1 Research Sources

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