Air Care in the Netherlands

Air care registered slight growth in 2018 both in volume and value terms as consumers were seeking different scents to freshen up their homes. This was necessitated by the ongoing positive economic climate in the Netherlands as consumers had more disposable income to spend on unnecessary items. Whilst air care registered growth overall on the strength of candle air fresheners, other categories within air care such as car air fresheners and gel air fresheners recorded declines. Consumers consider...

Its Air Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
AIR CARE IN THE NETHERLANDS

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Air Care Registers Slight Growth As Consumers Look for Scents To Freshen Their Homes
Candle Air Fresheners and Liquid Air Fresheners Revive Air Care With New Products
Internet Retail Sales of Air Care Increase in 2018
Competitive Landscape
Procter & Gamble Nederland Retains Leading Position Ahead of SC Johnson Benelux
Unilever Nederland Enters Air Care Within Liquid Air Fresheners
Small Companies Make Roadway in Air Care
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Value Sales of Home Care Positive Again in 2018
Internet Retailing Makes Value Share Gains As Consumers Order Products Online
Unilever Nederland Continues To Grow Faster Than Its Competitors
New Products and Reformulations Focused on Premiumisation in 2018
Home Care Value Sales Expected To Be Positive But Promotions Limit Growth
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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