Air Care in Lithuania

Air care posted moderate growth in 2018. Products in this area became key home care devices in the majority of Lithuanian households during the review period, with sales now being fairly saturated. Of all air care areas, liquid air fresheners registered the fastest growth, while spray/aerosol was the slowest growing area. On the other hand, spray/aerosol air fresheners is the biggest area in value terms, while liquid air fresheners is the second smallest area. All other areas saw similar growth...

Air Care in Lithuania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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AIR CARE IN LITHUANIA

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Saturated Area in Majority of Households
Rising Demand for Sophisticated Air Care Products
Modest Outlook, But Opportunities in Niche Areas
Competitive Landscape
Procter & Gamble and Reckitt Benckiser Continue To Lead Sales
Strong Promotional Activity
Premiumisation of Air Care
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Air Care: % Value 2014-2018
Table 4 LBN Brand Shares of Air Care: % Value 2015-2018
Table 5 Forecast Sales of Air Care by Category: Value 2018-2023
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Well-balanced Area With Limited Scope for Growth
Shift Towards Premiumisation Limited by Strong Promotional Activity
Global Heavyweights Dominate, But Local Players Emerging
Modern Retailers Lead Sales
Flat Performance Anticipated
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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