Polishes in Kazakhstan

Real GDP in Kazakhstan increased by nearly 4% 2018, which contributed to the rising disposable income and strengthening purchasing power of population. Given the positive economic situation and rising middle class in the country, consumers are ready to spend money on less essential home care products such as polishes.

Polishes in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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POLISHES IN KAZAKHSTAN

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Rising Disposable Income Drives Growth of Polishes
the Periodical Nature of Polishes Consumption Limits the Categorys Growth
Weather Conditions Support Sales of Shoe Polish in Kazakhstan
Competitive Landscape
Modern Retailers Are the Source of New Product Developments and Broader Range of Brands
Opportunity for Private Label Development Over the Forecast Period
Frequent Discounts and Special Offers Abound in 2018
Category Data
Table 1 Sales of Polishes by Category: Value 2013-2018
Table 2 Sales of Polishes by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Polishes: % Value 2014-2018
Table 4 LBN Brand Shares of Polishes: % Value 2015-2018
Table 5 Forecast Sales of Polishes by Category: Value 2018-2023
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Executive Summary
Several Factors Contribute To Rising Demand for Home Care Products in 2018
Growing Demand for Brands With Natural and Eco Product Positioning in 2018
Fierce Competition Amongst Manufacturers in 2018
Development of Modern Grocery Retailers Supports Development of Home Care
Strengthened Marketing Campaign Will Stimulate Growth of Home Care
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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