Air Care in Kazakhstan

Gradual improvement in the economic situation in the country had a positive influence on air care sales in 2018. Economic improvement contributes to the disposable income increase amongst consumers and thus their readiness to purchase additional, non-essential products for home care. The continuous urbanisation in Kazakhstan is another factor that drove air care sales in 2018.

Air Care in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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AIR CARE IN KAZAKHSTAN

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Improved Economy Has Positive Impact on Air Care Sales in 2018
Spray/aerosol Air Fresheners Strongly Demanded in 2018
Air Care Is Gradually Becoming Associated With the Lifestyle
Competitive Landscape
Promotions and Special Offers at Stores Are Common in 2018
New Product Developments in 2018
Servarius Strengthens Its Position
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Air Care: % Value 2014-2018
Table 4 LBN Brand Shares of Air Care: % Value 2015-2018
Table 5 Forecast Sales of Air Care by Category: Value 2018-2023
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Several Factors Contribute To Rising Demand for Home Care Products in 2018
Growing Demand for Brands With Natural and Eco Product Positioning in 2018
Fierce Competition Amongst Manufacturers in 2018
Development of Modern Grocery Retailers Supports Development of Home Care
Strengthened Marketing Campaign Will Stimulate Growth of Home Care
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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