Air Care in Croatia

During the first three years of the review period air care performed poorly, particularly in 2016, when it suffered a heavy decline in both volume and value sales. However, 2017 witnessed the start of a recovery, which then continued in 2018. This can be attributed to a somewhat late awakening of interest in air care as a result of rising disposable incomes, with Croatian consumers increasingly able to afford products previously seen as non-essential. The category is expected to continue to grow...

Its Air Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
AIR CARE IN CROATIA

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Air Care Continues To Recover in 2018
Close Call Between Electric Air Fresheners and Spray/aerosol Air Fresheners
Air Care Still A Luxury
Competitive Landscape
Multinationals Dominate
Local Players Continue To Struggle
No Real Premium Products Present
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Air Care: % Value 2014-2018
Table 4 LBN Brand Shares of Air Care: % Value 2015-2018
Table 5 Forecast Sales of Air Care by Category: Value 2018-2023
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Growth in Prices Only
Changing Formats
Consumers Remain Loyal To Domestic Products
Sales Concentrated in Three Large Channels
Slow But Stable Growth Predicted Over the Forecast Period
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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