Laundry Care in France

The volume demand for laundry detergents is mature in France: there is little room for further rise in the household possession rate of laundry appliances. During 2016-2017, manufacturers further compacted/concentrated laundry detergents but were not successful in pulling up average pricing; instead, price-based promotions and discounts were offered year-round. Even though local trade association AFISE is moving its guidelines towards even more concentration/compaction over the forecast period,...

Its Laundry Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
LAUNDRY CARE IN FRANCE

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Further Concentration/compaction Seen in Saturated Laundry Care
DIY and Other Alternatives Set To Hinder Demand Further
Innovation May Mitigate Value Contraction
Competitive Landscape
Green Companies Still Outperform Traditional Ones
Unilever Faces A Challenging Local Environment
Henkel Loses Ground But Maintains Overall Headship
Category Indicators
Table 1 Household Possession of Washing Machines 2013-2018
Category Data
Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2013-2018
Table 9 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 10 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 11 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 12 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 13 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 15 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Executive Summary
Home Care Value Still Depleting in 2018
Evolving Consumption Patterns Limit Demand
Green Players Outperform Conventional Ones
Innovations Fail To Add Expected Value
Maturity and Changing Paradigms Expected
Market Indicators
Table 17 Households 2013-2018
Market Data
Table 18 Sales of Home Care by Category: Value 2013-2018
Table 19 Sales of Home Care by Category: % Value Growth 2013-2018
Table 20 NBO Company Shares of Home Care: % Value 2014-2018
Table 21 LBN Brand Shares of Home Care: % Value 2015-2018
Table 22 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 23 Distribution of Home Care by Format: % Value 2013-2018
Table 24 Distribution of Home Care by Format and Category: % Value 2018
Table 25 Forecast Sales of Home Care by Category: Value 2018-2023
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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