Laundry Care in Costa Rica

As a broader base of local mid-income consumers became interested in more innovative, convenient and specific laundry care such as concentrated liquid detergents, fabric softeners and spot and stain removers, the offer of these types of products continued to increase in 2018, with the further development of additional levels of segmentation. Therefore, major global and regional brands such as IREX and Xedex, continued to expand their portfolios (which were traditionally based on standard powder...

Its Laundry Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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LAUNDRY CARE IN COSTA RICA

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Polarisation Leads To Priced-based Competition and Promotional Campaigns
Further Attention Anticipated in Relation To Greater Efficiency
Competitive Landscape
International and Local Brands Continue To Gain Value Sales in 2018
Younger Generation Drawn To Innovation
Affordable Specific Laundry Care To Gain Participation Over Forecast Period
Category Indicators
Table 1 Household Possession of Washing Machines 2013-2018
Category Data
Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 16 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Executive Summary
Changing Lifestyles Continue To Drive Specific Value and Environmentally-friendly Home Care in 2018
Segmentation and Aggressive Pricing Relations Set the Pace of 2018s Value Performance
International Players Maintain Competitive Advantage During 2018
Distribution Efforts Continue To Focus on Modern Grocery Retailers
New Lifestyles and Rising Environmental Conscience To Continue Influencing Home Cares Development
Market Indicators
Table 18 Households 2013-2018
Market Data
Table 19 Sales of Home Care by Category: Value 2013-2018
Table 20 Sales of Home Care by Category: % Value Growth 2013-2018
Table 21 NBO Company Shares of Home Care: % Value 2014-2018
Table 22 LBN Brand Shares of Home Care: % Value 2015-2018
Table 23 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 24 Distribution of Home Care by Format: % Value 2013-2018
Table 25 Distribution of Home Care by Format and Category: % Value 2018
Table 26 Forecast Sales of Home Care by Category: Value 2018-2023
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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