Home Care in Ecuador

Driven by economic contraction and uncertain politic scenarios, home cares current value was strongly affected during 2015 and 2016. Decreasing purchasing power amongst consumers, increasing production costs and import restrictions were the main drivers. Companies struggled to achieve volume sales, resulting in a strong price war driven by aggressive discounts in the main retailers. Nevertheless, during 2018, economy scenarios were more optimistic, with consumers no longer discussing the econom...

Home Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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HOME CARE IN ECUADOR

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Home Care Regaining Value
Accessibility Is the Main Strategy To Maintain Volume Sales
Domestic Brands Register Increasing Sales
Private Labels Increasing Relevance While Modern Format Remains Most Important Channel
Positive Trend Expected for the Forecast Period
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Perceived As Non-essential
Air Care Is No Longer Used To Simply Address Offensive Odours
Spray/aerosol Format Experiences Slowing Volume Sales
Competitive Landscape
Wide Portfolios and Specific Value
Imported Brands Replaced by Local Offer
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Mature Category With A Low Pace of Growth
Bleach Is Considered Versatile by Consumers
Competitive Landscape
Clorox Retains Dominance of Bleach
Private Label Has A Strong Presence
Packaging Is the Most Relevant News for Bleach
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Hand Dishwashing Is the Most Relevant Offer
Liquid Hand Dishwashing Gaining in Relevance
Hand Dishwashing With Beauty and Personal Care Attributes
Competitive Landscape
Jabonera Wilson Marginally Leads Dishwashing
Colgate-Palmolive Challenges Leadership
Domestic Brands Increase Value Sales
Category Indicators
Table 23 Household Possession of Dishwashers 2013-2018
Category Data
Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Insecticides Maintains Sales; No Major Events Affect Its Value Performance
Spray/aerosol Is the Most Popular Format for Home Insecticides
Consumers Concerned About Future Side Effects of Home Insecticides
Competitive Landscape
Johnson Wax Leads Home Insecticides
Domestic Companies Enjoy Increasing Relevance
Imported Brands Remain A Niche for High-income Consumers
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Less Traditional Laundry Care Experiences Increasing Penetration
Powder Remains Dominant Form of Detergent
Affordable Packaging Options Increase Volume Sales
Competitive Landscape
Wide Offer and New Product Launches Maintain Growth
Increasing Offer of Domestic Products
International Brands Lead
Category Indicators
Table 36 Household Possession of Washing Machines 2013-2018
Category Data
Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Packaging Is Used To Differentiate Luxury and Economy Products
Flooring Differs Across the Regions and Amongst Various Income Groups
Competitive Landscape
Virumec Strengthens Leadership of Polishes
Imported Brands Lead Shoe Polish
Metal Polish Reduces Brand Offer
Category Data
Table 51 Sales of Polishes by Category: Value 2013-2018
Table 52 Sales of Polishes by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Polishes: % Value 2014-2018
Table 54 LBN Brand Shares of Polishes: % Value 2015-2018
Table 55 Forecast Sales of Polishes by Category: Value 2018-2023
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Home Care Leading Brands Expand Portfolios To Surface Care
Multi-purpose Cleaners Continues To Dominate Surface Care
Some Surface Care Mainly Purchased by High-income Consumers
Competitive Landscape
Colgate-Palmolive Retains Leadership of Surface Care
Domestic Manufacturers Improve Their Sales Performance
Private Label Emerging in Surface Care
Category Data
Table 57 Sales of Surface Care by Category: Value 2013-2018
Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 59 NBO Company Shares of Surface Care: % Value 2014-2018
Table 60 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 61 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 62 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Toilet Care Perceived As Easily Replaceable
Innovation Brings Dynamism To Toilet Care
Rim Blocks Drives Value Growth
Competitive Landscape
Calbaq Strengthens Leadership of Toilet Care
Domestic Companies Display Better Performance
Category Data
Table 63 Sales of Toilet Care by Category: Value 2013-2018
Table 64 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 65 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 66 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 67 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 68 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023













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