Home Care in Denmark

Consumer demand for more natural products has been rising over the last couple of years and continued to grow in importance in 2018. However, demand for better education about chemicals is now also being seen in home care. In practice, this can be compared to the food industry some years ago when many different ingredients were listed on packaging but only very few consumers actually knew what they were for and what they could cause. As Danish consumers are interested in what they put in their b...

Its Home Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
HOME CARE IN DENMARK

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Changing Consumer Preferences Forcing Producers Towards A Paradigm Shift
Reducing the Use of Unnecessary Chemicals in Danish Homes Grows in Importance
Consumers Reward Brands Which Care for the Environment
Several Manufacturers Putting Sustainability at the Heart of Their New Product Development
Natural Claims To Lose Their Usp by the End of the Forecast Period
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Concerns About Unnecessary Chemicals Resulting in Declines in Multiple Categories
Natural Air Care Products Offer A Growth Opportunity
Car Air Fresheners Records Stable Volume Sales
Competitive Landscape
Yngve Niklasson Dominates Car Air Fresheners
Reckitt Benckiser Nordic Dominates the Wider Category
Poor Outlook Makes the Category Unattractive for New Entrants
Category Data
Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 14 NBO Company Shares of Air Care: % Value 2014-2018
Table 15 LBN Brand Shares of Air Care: % Value 2015-2018
Table 16 Forecast Sales of Air Care by Category: Value 2018-2023
Table 17 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Negative Media Attention Adversely Impacts Value and Volume Sales
Lack of Product Innovation Undermines Growth
Bleach Remains Popular Despite Its Poor Prospects
Competitive Landscape
Colgate-Palmolive Continues To Dominate Sales
Private Label Dominates the Lower Price Segment
Borup Kemi Maintains Its Position
Category Data
Table 18 Sales of Bleach: Value 2013-2018
Table 19 Sales of Bleach: % Value Growth 2013-2018
Table 20 NBO Company Shares of Bleach: % Value 2014-2018
Table 21 LBN Brand Shares of Bleach: % Value 2015-2018
Table 22 Forecast Sales of Bleach: Value 2018-2023
Table 23 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Increasing Popularity of Convenience Foods Undermining Category Growth
Hand Dishwashing Records Marginal Current Value Growth
Increasing Demand for Natural Products
Competitive Landscape
Domestic Manufacturer Eco Clean Nordic Gains Share
Reckitt Benckiser Nordic Remains the Clear Category Leader
Private Label Gains Share in 2018
Category Indicators
Table 24 Household Possession of Dishwashers 2013-2018
Category Data
Table 25 Sales of Dishwashing by Category: Value 2013-2018
Table 26 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 28 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 29 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 30 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Record Heat During the Summer Boosts Sales in Most Categories
Consumers Face A Dilemma
Electric Insecticides Fit Well With the Chemical-free Trend
Competitive Landscape
Sbm Dveloppement Remains the Leading Player
Rise and Fall of Private Label in Electric Insecticides
Ecostyle To Increase Its Presence
Category Data
Table 31 Sales of Home Insecticides by Category: Value 2013-2018
Table 32 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 33 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 34 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 35 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 36 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 37 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Washing Machine Sales Underpin Growth in Laundry Care
Powder Or Liquid?
Use of Fabric Softeners Becomes A Common Topic
Competitive Landscape
Unilever Danmark Remains the Clear Category Leader
New Player Eco Clean Nordic Expected To Further Grow Its Sales
Private Label Set To Further Gain Share
Category Indicators
Table 38 Household Possession of Washing Machines 2013-2018
Category Data
Table 39 Sales of Laundry Care by Category: Value 2013-2018
Table 40 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Aids by Category: Value 2013-2018
Table 42 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 43 Sales of Laundry Detergents by Category: Value 2013-2018
Table 44 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 45 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 49 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 50 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 51 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 52 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Hectic Lifestyles and Convenience Trend Undermine the Growth of Polishes
Changing Interior Designs Hamper the Growth of Furniture Polish
Unit Price Growth Helps To Support Value Sales
Competitive Landscape
Sterling Polish Remains the Leading Player
Category Suffering From Maturity and A Lack of Innovation
Weak Presence of Private Label Not Expected To Change
Category Data
Table 53 Sales of Polishes by Category: Value 2013-2018
Table 54 Sales of Polishes by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Polishes: % Value 2014-2018
Table 56 LBN Brand Shares of Polishes: % Value 2015-2018
Table 57 Forecast Sales of Polishes by Category: Value 2018-2023
Table 58 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Increasingly Demanding More Natural Products
Recommendation Drives Consumer Self-education
Health and Safety in Production Facilities Likely To Grow in Importance
Competitive Landscape
Eco Clean Nordic Benefits From Increasing Interest in Natural Products
Colgate-Palmolive Continues To Lose Share But Remains Category Leader
Reckitt Benckiser Nordic Increases Its Value Share
Category Data
Table 59 Sales of Surface Care by Category: Value 2013-2018
Table 60 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 63 NBO Company Shares of Surface Care: % Value 2014-2018
Table 64 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 65 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 66 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 67 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 68 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Itbs Suffering From Move Away From Unnecessary Chemicals
Increasing Popularity of Toilet Care Tablets
Competitive Landscape
Unilever Danmark Remains the Leading Player
Green Brands Are Gaining Ground But Still Command Low Volume Sales
Private Label Increases Its Share in 2018
Category Data
Table 69 Sales of Toilet Care by Category: Value 2013-2018
Table 70 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 72 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 73 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 74 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023













Community And Individual Services Global Market Forecast To 2022 Including: Community Food, Housing, And Relief Services, Individual And Family Services Covering: Unicef, CARE International, Médecins Sans Frontières, World Food Programme, Feeding America

The community and individual services market consists of the revenues from community and individual services and related goods by entities (organizations, sole traders and partnerships) that provide non-residential social assistance

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