Bleach in Mexico

In Mexico, it is very common to find different types of bleach with different aromas. These scented products gained importance towards the end of the review period as consumers increasingly want products that can clean easily and well but which also have pleasant scents that appeal to their senses. The most important players in bleach are aware of the trend towards scented products and they are offering a wider range of products with aromas. These include Cloralex and Clorox, which now offer ble...

Its Bleach in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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BLEACH IN MEXICO

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Scented Bleach Comes To the Fore
Specialised Products A Growing Trend
Gel Bleach Increasingly the Preference of Mexicans
Competitive Landscape
Industrias Alen Maintains Its Leading Position in the Category
Industrias Alen Rails Against Gender Stereotypes in Social Responsible Marketing Campaigns
New Products Continue To Be Launched in the Category
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Home Care Continues To Register Positive Growth Trends
Promotional Activities Support Sales Growth Across the Category
the Rise of E-commerce Remains A Major, Growing Trend
Relaunches of Existing Products and the Introduction of New Products Remain Key
Home Care Is Expected To Continue Registering Positive Growth
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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