Bleach in Denmark

2018 was generally a bad year for the category. Bleach received more media attention when compared to 2017, with most of it being negative, resulting in a further decline in both volume and value sales. Experts from both the private and public sector have been sharing their views on bleach and related products, trying to convince consumers to abandon the product altogether or at least try to reduce frequency of usage. For example, an expert from the Danish Forbrugerrdet Tnk Kemi (Consumer Coun...

Its Bleach in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
BLEACH IN DENMARK

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Negative Media Attention Adversely Impacts Value and Volume Sales
Lack of Product Innovation Undermines Growth
Bleach Remains Popular Despite Its Poor Prospects
Competitive Landscape
Colgate-Palmolive Continues To Dominate Sales
Private Label Dominates the Lower Price Segment
Borup Kemi Maintains Its Position
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Changing Consumer Preferences Forcing Producers Towards A Paradigm Shift
Reducing the Use of Unnecessary Chemicals in Danish Homes Grows in Importance
Consumers Reward Brands Which Care for the Environment
Several Manufacturers Putting Sustainability at the Heart of Their New Product Development
Natural Claims To Lose Their Usp by the End of the Forecast Period
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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