Air Care in South Africa

Competition in air care remains intense as several established brands compete for share. Product innovation in terms of size and scents was particularly evident in 2018, with electric air fresheners also gaining traction due to the prolonged ability of these formats to keep rooms smelling fresh for longer periods. Promotional activity such as bundled packs or two for one specials remain relevant in this category as shares become constrained. These promotional activities were witnessed throughout...

Its Air Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

It has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, It has a unique capability to develop reliable information resources to help drive informed strategic planning.
AIR CARE IN SOUTH AFRICA

February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Promotional Acitivity Remains Popular
Performance Influenced by Consumer Preferences
Value Offers As Differentiators
Competitive Landscape
Glade by SC Johnson & Son of South Africa Remains the Leading Brand
Liquid Air Fresheners Losing Appeal As Gel Air Fresheners Continue To Grow in Popularity
Private Label From Pick & Pay Retailers and Clicks Bodes Well for Competition in the Category
Category Data
Table 1 Sales of Air Care by Category: Value 2013-2018
Table 2 Sales of Air Care by Category: % Value Growth 2013-2018
Table 3 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 4 NBO Company Shares of Air Care: % Value 2014-2018
Table 5 LBN Brand Shares of Air Care: % Value 2015-2018
Table 6 Forecast Sales of Air Care by Category: Value 2018-2023
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Executive Summary
Consumers Trading Down To Cheaper Alternatives Due To Challenging Economic Conditions
Players With A Focus on Consumer Needs and Preferences Thrive in the Challenging Environment
Brand Heritage and Recognition Continues To Bode Well for Leading Players, While Product Affordability Remains Significant
Some Players Are Able To Develop New Product Offerings in Response To Challenges
Forecast Period Growth Anticipated To Remain Flat, Driven by Dishwashing and Laundry Care
Market Indicators
Table 8 Households 2013-2018
Market Data
Table 9 Sales of Home Care by Category: Value 2013-2018
Table 10 Sales of Home Care by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Home Care: % Value 2014-2018
Table 12 LBN Brand Shares of Home Care: % Value 2015-2018
Table 13 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













Global Hair Care Market Research Report 2019-2023

Hair Care refers to a hair care product with functions of removing dandruff, baking oil and dyeing hair. In the context of China-US trade war and global economic volatility and

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