Writing Instruments in South Africa

Over the forecast period, volume and value sales of writing instruments are set to continue decreasing at constant 2018 prices. Demand for writing instruments is already mature and with the use of digital communication technologies gaining traction in schools and workplaces, there is no room for further growth in demand for writing instruments. This places limits on the ability of the companies in the category to generate profits, resulting in a lack of innovation in recent years. Inflation and...

The Internationals Writing Instrumentsin South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


WRITING INSTRUMENTS IN SOUTH AFRICA



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Writing Instruments Likely To See A Negative Performance Over the Forecast Period
Pencils Expected To Register the Strongest Growth in Writing Instruments
Back-to-school Promotions Set To Remain Crucial To Sales of Writing Instruments
Competitive Landscape
Bic Continues To Lead Sales in Writing Instruments
Silveray Statmark and Staedtler Are the Strongest Competitors To Bic
International Brands Remain Dominant in Writing Instruments
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2013-2018
Table 2 Sales of Writing Instruments by Category: Value 2013-2018
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 4 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 6 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 7 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 9 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023
Executive Summary
Consumer Spending Remains Under Pressure Due To Economic Recession
Global Fashion Trends Continue To Influence Demand for Personal Accessories
the Competitive Environment Remains Fragmented
Specialist Retail Channels Remain the Preferred Source of Most Personal Accessories
Negative Sales Growth Expected Despite Anticipated Easing of Economic Conditions
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2013-2018
Table 13 Sales of Personal Accessories by Category: Value 2013-2018
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 15 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 17 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 18 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources













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