Mens Grooming in Colombia

Recent metrosexual and lumbersexual trends have changed the perception of masculinity beauty; according to official sources, there are 900 barber shops in Colombia and their sales have increased 20% over the review period. Male grooming continues to develop, as more men are paying attention to their appearance and skin and therefore incorporating mens toiletries in their daily routines; however, with consumers observing a decline in their disposable incomes, this category has seen its growth sl...

Euromonitor Internationals Mens Grooming in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Mens Fragrances, Mens Shaving, Mens Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mens Grooming market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


MENS GROOMING IN COLOMBIA
Euromonitor International
May 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Men Slowly Adopt Grooming Routines
Developing Simple and Multifunctional Products for Men To Actively Engage Them
Women As Purchase Influencers
Competitive Landscape
Redesigning Stores and Marketing Strategies To Meet Male Grooming Needs
Procter & Gamble Leads Mens Grooming
Brands Adapt To Male Beauty Demands
Category Data
Table 1 Sales of Mens Grooming by Category: Value 2012-2017
Table 2 Sales of Mens Grooming by Category: % Value Growth 2012-2017
Table 3 Sales of Mens Razors and Blades by Type: % Value Breakdown 2013-2017
Table 4 Sales of Mens Skin Care by Type: % Value Breakdown 2014-2017
Table 5 NBO Company Shares of Mens Grooming: % Value 2013-2017
Table 6 LBN Brand Shares of Mens Grooming: % Value 2014-2017
Table 7 LBN Brand Shares of Mens Razors and Blades: % Value 2014-2017
Table 8 Forecast Sales of Mens Grooming by Category: Value 2017-2022
Table 9 Forecast Sales of Mens Grooming by Category: % Value Growth 2017-2022
Executive Summary
Economic Recovery Helps Market Achieve Modest Annual Growth
Multifunctional Products on the Rise
Hard Discounters and Pharmacies Continue To Gain Ground
Trend for Natural Products Sign of Consumers General Health Consciousness
Informed Consumers and Better Shopping Experiences Drive Growth in All Beauty Categories
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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