Writing Instruments in Indonesia

While writing instruments continued to develop positively in Indonesia in 2018, illegally imported and counterfeit products remained a major challenge for players in the category. Many illegal imports come from mainland China, and offer similar quality to legal products but at much cheaper prices. Counterfeit products meanwhile are having an increasingly negative impact on legitimate brands as they become more widely available in the country, as was the case with pens brand Standard in 2016. The...

The Internationals Writing Instrumentsin Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


WRITING INSTRUMENTS IN INDONESIA



LIST OF CONTENTS AND TABLES

Headlines
Prospects
Growing Availability of Illegal Products Hinders Development of Writing Instruments
Positive Outlook on Writing Instruments Ahead
Competitive Landscape
Faber-castell Maintains Its Lead in 2017
International Brands Remain Dominant
Internet Retailing Gains Ground in Writing Instruments Distribution
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2013-2018
Table 2 Sales of Writing Instruments by Category: Value 2013-2018
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2013-2018
Table 4 Sales of Writing Instruments by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Writing Instruments: % Value 2013-2017
Table 6 LBN Brand Shares of Writing Instruments: % Value 2014-2017
Table 7 Distribution of Writing Instruments by Format: % Value 2013-2018
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2018-2023
Table 9 Forecast Sales of Writing Instruments by Category: Value 2018-2023
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2018-2023
Executive Summary
Changing Consumer Behaviour Affects Personal Accessories Performance
Market Benefits From Growing Popularity of Online Shopping and Local Brands
Competitive Environment Remains Highly Fragmented
Internet Retailing Is the Most Dynamic Distribution Channel
State Support for Creative Industries Will Continue To Boost Market Development
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2013-2018
Table 13 Sales of Personal Accessories by Category: Value 2013-2018
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 15 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 17 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 18 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 20 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources













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