Sanitary Protection in India

Both manufacturers and NGOs have run campaigns in small towns and rural areas to drive awareness about menstrual hygiene. This is expected to help remove the social taboo surrounding sanitary protection in many regions and educate consumers about the benefits of disposable sanitary protection products. Most women in rural areas use reusable cloths, with the poorest in particular seeing sanitary pads as luxury items.

Euromonitor Internationals Sanitary Protection in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SANITARY PROTECTION IN INDIA
Euromonitor International
March 2018

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Efforts To Educate Consumers Help Drive Sales
Manufacturers Introduce New and Improved Products
Availability of Affordable Sanitary Towels Remains A Key Issue
Competitive Landscape
Procter & Gamble Hygiene & Health Care Remains the Leading Player
Category Development Efforts and Widening Distribution To Boost Sales
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 4 Retail Sales of Sanitary Towels by Type of Use: % Value 2012-2017
Table 5 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 6 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 7 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 8 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Executive Summary
Personal Hygiene A Priority for Indian Consumers
Introduction of Gst To Support Growth of Organised Tissue and Hygiene
Product Awareness, Strong Distribution Networks and Large Portfolios the Key Differentiators
Independent Small Grocers and Modern Grocery Retailers Emerging As Significant Channels for Tissue and Hygiene Products
Increasing Per Capita Consumption the Key To Further Growth
Market Indicators
Table 9 Birth Rates 2012-2017
Table 10 Infant Population 2012-2017
Table 11 Female Population by Age 2012-2017
Table 12 Total Population by Age 2012-2017
Table 13 Households 2012-2017
Table 14 Forecast Infant Population 2017-2022
Table 15 Forecast Female Population by Age 2017-2022
Table 16 Forecast Total Population by Age 2017-2022
Table 17 Forecast Households 2017-2022
Market Data
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources













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