Tissue and Hygiene in Canada

Tissue and hygiene continued to register moderate growth rates in 2016. As a mature market, growth rates in tissue and hygiene are highly correlated with population growth. Most categories within the tissue and hygiene market are non-discretionary consumer staples, which supports stable volume growth. In recent years, the market has been facing demographic headwinds such as the falling birth rate and static growth in the female population aged 12-54. However, adult incontinence is the only categ...

Euromonitor Internationals Tissue and Hygiene in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TISSUE AND HYGIENE IN CANADA
Euromonitor International
April 2017

LIST OF CONTENTS AND TABLES

Executive Summary
Moderate Growth Continues in Tissue and Hygiene
Away-from-home Tissue and Hygiene Sees An Improving Performance
Domestic Players Demonstrate Competitiveness in Retail Tissue
Grocery Retailers Remains the Dominant Distribution Channel for Tissue and Hygiene
Soft Demand Is Expected in Retail Tissue and Hygiene
Key Trends and Developments
Premiumisation Drives Value Growth
Adult Incontinence Maintains Strong Growth Momentum
Eco-friendly Products Face Challenges Despite Strong Growth Potential
Market Indicators
Table 1 Birth Rates 2011-2016
Table 2 Infant Population 2011-2016
Table 3 Female Population by Age 2011-2016
Table 4 Total Population by Age 2011-2016
Table 5 Households 2011-2016
Table 6 Forecast Infant Population 2016-2021
Table 7 Forecast Female Population by Age 2016-2021
Table 8 Forecast Total Population by Age 2016-2021
Table 9 Forecast Households 2016-2021
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
Kimberly-Clark Canada Inc in Tissue and Hygiene (canada)
Strategic Direction
Key Facts
Summary 2 Kimberly-Clark Canada Inc: Key Facts
Competitive Positioning
Summary 3 Kimberly-Clark Canada Inc: Competitive Position 2016
Kp Tissue Inc in Tissue and Hygiene (canada)
Strategic Direction
Summary 4 KP Tissue Inc: Key Facts
Summary 5 KP Tissue Inc: Operational Indicators
Competitive Positioning
Summary 6 KP Tissue Inc: Competitive Position 2016
Headlines
Trends
Away-from-home Wipers by Type
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2011-2016
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2016
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2015-2016
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2015-2016
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2015-2016
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2015-2016
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2011-2016
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2016
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Adult Incontinence
Table 30 Reimbursement/Prescription Adult Incontinence Value Sales: 2016
Category Data
Table 31 Retail Sales of Adult Incontinence by Category: Value 2011-2016
Table 32 Retail Sales of Adult Incontinence by Category: % Value Growth 2011-2016
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2012-2016
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2013-2016
Table 35 Forecast Retail Sales of Adult Incontinence by Category: Value 2016-2021
Table 36 Forecast Retail Sales of Adult Incontinence by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: Value 2011-2016
Table 38 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2011-2016
Table 39 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2012-2016
Table 40 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2013-2016
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 42 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 43 Retail Sales of Sanitary Protection by Category: Value 2011-2016
Table 44 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
Table 45 Retail Sales of Tampons by Application Format: % Value 2011-2016
Table 46 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
Table 47 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
Table 48 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 49 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 50 Retail Sales of Wipes by Category: Value 2011-2016
Table 51 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 52 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 53 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 54 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 55 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Retail Sales of Tissue by Category: Value 2011-2016
Table 57 Retail Sales of Tissue by Category: % Value Growth 2011-2016
Table 58 NBO Company Shares of Retail Tissue: % Value 2012-2016
Table 59 LBN Brand Shares of Retail Tissue: % Value 2013-2016
Table 60 Forecast Retail Sales of Tissue by Category: Value 2016-2021
Table 61 Forecast Retail Sales of Tissue by Category: % Value Growth 2016-2021













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