Hengan International Group Co Ltd in Tissue and Hygiene (World)

Hengan International Group remains a key player within the global tissue and hygiene industry, largely benefiting from its success within the Chinese market. This report analyses the companys pricing, branding, and competitive strategies as it seeks to combat the growing competition from major international players within its domestic market as well as expanding its presence in emerging pockets globally.

Euromonitor Internationals Hengan International Group Co Ltd in Tissue and Hygiene (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Hengan International Group Co Ltd in Tissue and Hygiene (World)
Euromonitor International
November 2018
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Brand Strategy
Operations
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