Unilever Group in Beauty and Personal Care (World)

Unilever continued to outperform the industry in 2017 fuelled by its series of acquisitions of trendy and premium brands. These acquisitions allowed the company to diversify its portfolio and strengthen key categories such as skin care. Unilever has also expanded its global footprint, thereby offsetting risks from price competition in emerging markets. Declining sales in China signal a call for action and a need to review company strategy in the Asia Pacific region.

Euromonitor Internationals Unilever Group in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the companys business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Mens Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Unilever Group in Beauty and Personal Care (World)
Euromonitor International
November 2018
Scope of the Report
Strategic Evaluation
Competitive Positioning
Beauty and Personal Care Review
Brand Strategy

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