The KDDI: an operator with ambitions to become a ‘Life Design’ company

KDDI announced its plan to transform into a 'Life Design' company in March 2018, reflecting its move beyond telecoms and into other sectors. This comment analyses this radical strategy and discusses how other operators can gain inspiration in their own quests for growth.

 

 

The KDDI: an operator with ambitions to become a ‘Life Design’ company

KDDI announced its plan to transform into a 'Life Design' company in March 2018, reflecting its move beyond telecoms and into other sectors. This comment analyses this radical strategy and

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