The Fixed services worldwide: trends and forecasts 2019–2024

The global fixed broadband household penetration will increase from 53% in 2018 to 60% in 2024, led by fixed broadband network roll-outs in developing countries. In this report, we examine key trends and drivers and provide comprehensive fixed telecoms market forecast worldwide and for eight individually modelled regions.

North America will be the only region with significant fixed broadband ASPU growth between 2019 and 2024 due to the high level of competition elsewhere.


  • a 5-year forecast of 110 fixed KPIs for the worldwide telecoms markets and eight geographical regions
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of fixed service, and for eight geographical regions
  • an overview of operator strategies and region-specific topics, in order to highlight similarities and differences by means of a cross-region comparison
  • a summary of results, key implications and recommendations for fixed operators.


5.Executive summary
Executive summary
Worldwide trends
Market overview: growth in the total fixed retail revenue will be driven by rising fixed broadband penetration in developing markets
The FTTP/B share of fixed broadband connections will increase from 56% in 2019 to 64% in 2024
North America will be the only region with significant fixed broadband ASPU growth due to its limited market competition
Fixed broadband penetration will continue to grow in developing regions; operators in developed markets will focus on the consumer experience
Key mergers, acquisitions and market entries
Regional trends
Western Europe: only the fixed broadband market offers potential for significant revenue growth
Central and Eastern Europe: total revenue growth will be driven by increasing fixed broadband coverage
Emerging Asia–Pacific rising levels of competition and regulatory pressure will limit the growth in fixed broadband ASPU
Developed Asia–Pacific: fixed broadband and business services revenue will grow, but not by enough to offset declines in legacy services
Middle East and North Africa: the fast adoption of fixed broadband will help to maintain service revenue growth
Sub-Saharan Africa: the number of fixed broadband connections will more than double from 2018 to 2024, but penetration will remain low


20.Latin America: fixed broadband revenue will account for the majority of the total telecoms retail revenue, driven by expansions in network coverage
North America: fixed broadband will be the main driver of the total telecoms revenue growth, thanks to growth in both ARPU and household penetration
Forecast methodology and assumptions
Our forecast model is supported by sound market knowledge
Examples of forecast input drivers
About the author and Analysys Mason
About the author
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason


List of figures:

Figure 1: Telecoms and pay-TV retail revenue by type and total service revenue, worldwide, 2014–2024
Figure 2: Telecoms retail revenue by mobile service type and mobile ARPU, worldwide (USD billion), 2014–2024
Figure 3: Telecoms retail revenue and growth rate by service type, worldwide, 2014–2024
Figure 4: Fixed connections by type, worldwide (million), 2014–2024
Figure 5: Broadband connections by technology, worldwide (million), 2014–2024
Figure 6: Fixed retail revenue by service, worldwide (USD billion), 2014–2024
Figure 7: NGA broadband household penetration and NGA share of broadband connections, worldwide, 2014–2024
Figure 8: Fixed internet traffic per broadband connection, worldwide (GB per month), 2014–2024
Figure 9: Fixed broadband household penetration by country, worldwide, 2014–2024
Figure 10: Fixed broadband access ASPU by country, worldwide, 2014–2024
Figure 11: Recent and upcoming market structure changes worldwide
Figure 12: Broadband connections by technology, Western Europe (million), 2014–2024
Figure 13: Fixed connections by type, Western Europe (million), 2014–2024
Figure 14: Broadband connections by technology, Central and Eastern Europe (million), 2014–2024

Figure 15: Fixed connections by type, Central and Eastern Europe (million), 2014–2024
Figure 16: Broadband connections by technology, emerging Asia–Pacific (million), 2014–2024
Figure 17: Fixed connections by type, emerging Asia–Pacific (billion), 2014–2024
Figure 18: Broadband connections by technology, developed Asia–Pacific (million), 2014–2024
Figure 19: Fixed connections by type, developed Asia–Pacific (million), 2014–2024
Figure 20: Broadband connections by technology, Middle East and North Africa (million), 2014–2024
Figure 21: Fixed connections by type, Middle East and North Africa (million), 2014–2024
Figure 22: Broadband connections by technology, Sub-Saharan Africa (million), 2014–2024
Figure 23: Fixed connections by type, Sub-Saharan Africa (billion), 2014–2024
Figure 24: Broadband connections by technology, Latin America (million), 2014–2024
Figure 25: Fixed connections by type, Latin America (million), 2014–2024
Figure 26: Broadband connections by technology, North America (million), 2014–2024
Figure 27: Fixed connections by type, North America (million), 2014–2024


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