Global Business Intelligence (BI) Vendors Market

The emergence of Big data and the rising need to make precise decisions within a compressed period of time has helped Business Intelligence (BI) and Analytics gainspotlight in the last decade. Business Intelligence is defined as the process of analyzing huge volumes of enterprise data mostly stored in large databases such as data warehouses. It detects the hidden trends and patterns in data, tracks the business performance and assists the business users to make improved decisions based on real-time data. Business Intelligence can also be described as a strategic management tool that can support executives and business users to make better formed decisions that are necessary for regular operations, tactical and strategic planning.


BI comprises all the aspects of market intelligence and analytics which helps transform raw data into relevant meaningful information for more efficient and precise decision making and strategy planning. Applying BI to each of department like (Marketing, HR, Payroll, CRP etc.) gives ultimate flexible analysis of raw data. BI provides holistic approach to store and present data.Business intelligence helps companies understand their customers.A good BI tool will allow employees to gain relevantinformation about key marketing questions such as who their best customers are, how sales can be raised through new selling opportunities, or what products are trending. With business intelligence tools, companies can plan exclusive marketing campaigns accordingly based on real data.

Market Dynamics

The major factors driving the BI market are growing adoption of cloud, increased use of advanced analytics, adoption of data-driven decision-making, and the emergence of Internet of Things (IoT)-enabled technologies.The market is growing at a pacing rate because of the transformation from traditional techniques for analyzing business data to advanced BI techniques and the massive surge in the volumes of structured and unstructured data.The development of IoT has propelled immense growth in data volumes.Rising demand of analytics and utility of IoT devices among SMEs are the main reasons for the generation of unstructured data.

Market Segmentation

BI can be segmented on the basis of Deployment (Cloud BI, On-premises BI), Type (Traditional BI, Cloud BI, Mobile BI and Social BI), Analytical use-cases, Function (Reporting, Data Mining, Data analytics, OLAP, Process and Text mining, CPM, DSS, Complex event processing etc.), and vertical.

Geographic Analysis

Owing to the technological advancements and early adoption of BI solutions in the region, North America is projected to hold the largest share of the BI market. The market in Asia-Pacific (APAC) is expected to grow at the highest CAGR during the forecast period, main reasons for which are increasing technological adoption and huge Opportunities across verticals in the APAC countries, especially India, China, and Japan. Australia and New Zealand have also made significant leaps in the development and application of this technology.

Key players

The leading BI technology vendors are Microsoft Corporation, IBM Corporation, SAP SE, Oracle Corporation, Tableau Software, SAS Institute, Qlik Technologies, MicroStrategy, Information Builders, TIBCO Software, Pentaho, Yellowfin International, Sisense, Panorama, GoodData, and Targit.

Report Contents:

> Market segments
> Market Drivers, Restraints and Opportunities
> Market Size & Forecast 2016 to 2022
> Supply & Demand Value Chain
> Market - Current Trends
> Competition & Major Companies
> Technology and R&D Status
> Porters Five Force Analysis
> Strategic and Critical Success Factor Analysis of Key players

Regional Analysis:

> North America

>> US and Canada

> Latin America

>> Mexico, Brazil, Argentina and Rest of Latin America

> Western Europe

>> EU5 (Germany, France, Italy, Spain, U.K.)
>> Nordic Countries (Denmark, Finland, Norway, and Sweden)
>> Benelux (Belgium, The Netherlands, and Luxembourg)
>> Rest of Western Europe

> Eastern Europe

>> Russia
>> Poland
>> Rest of Eastern Europe

> Asia Pacific

>> China
>> India
>> Japan
>> Australia and New Zealand
>> Rest of Asia Pacific

> Middle East and Africa

>> GCC countries (Saudi Arabia, Oman, Qatar, Bahrain, UAE and Kuwait)
>> South Africa
>> North Africa
>> Rest of Middle East and Africa

This report is an elaborate aggregation of primary inputs from industry experts and participants across the supply chain. It provides details on Market Segmentation which is derived from several product mapping exercises, macroeconomic parameters and other qualitative and quantitative insights. The impact of all such factors is delivered across multiple market segments and geographies.

Report Highlights:

> Detailed Historical Overview (Market Origins, Product Launch Timeline, etc.)
> Consumer and Pricing Analysis
> Market Dynamics of the industry
> Market Segmentation
> Estimated Market Sizing in terms of volume and value
> Recent trends in Market and impact
> Research Status and Technology Overview
> Extensive Industry Structure Coverage

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